Winn Universal may be best known for its seafood. But the firm is increasingly broadening its product line. Worldwide many origins of apple, avocado, blueberry, cherry, coconut, grape, grapefruit, kiwi, plum, orange, lemon ... all being shipped by us to China. We meet our growers and exporters, and visit their farms and processing facilities. Our growers and exporters visit our retail stores. We believe that building relationships and trust are the most important factors to our success.
It's no surprise to me that there're more and more people in China are passionate about buying premium imported quality fruits in China. They tout freshness and better quality. The revelation that surprise me most is they lack of knowledge about seasonality of and growing regions for fresh fruits. They have little understanding of why, at certain times of the year, fresh fruits need to come from different areas and countries. They have asked why we buy USA apples in September to January and New Zealand applies in February to July. Many do not realize that when it is spring and summer in which countries.
This is more that we can do to overcome that gap in knowledge. Our China local live broadcast news and shows of our worldwide farmers, growers, processors, exporters, and importers are educating our customers to know more about our products, availability, nutritional benefits, hemisphere, and environment of the fruits. Our in-store video also helps consumers at the point-of-purchase.
Our consumers love us the most is that they are not only get to buy the premium fruits from our retail chain stores, but they can talk to one of global famous farmers directly once a while.
Our suppliers love us the most is that they can learn what our consumers' need and expectation directly, so that they can adapt what they learn to change and improve themselves.